Every company has roots, but not many go down as far as those of Huntapac Produce. Follow the story of the Roots Vegetable Crisps in April’s Bubble Box all the way back to the Hunter family farm, which has been growing delicious carrots and parsnips for 75 years.
In 1942, as the world rumbled with war and destruction, William Hunter decided that he was going to pour his energy into growing things.
He planted his roots in the fertile soil of beautiful Lancashire, where to this day his descendants grow some of the finest root vegetables in the UK. With gorgeous carrots and parsnips thriving under the broad sky near the town of Tarleton, this family-run farm would be a paradise for the Easter Bunny – and provides tens of thousands of tonnes of delicious vegetables to supermarkets across the UK.
“This heritage has been passed down through four generations of the Hunter family,” says Rachel Alty, “and ensures that we grow only the highest quality produce. Quality is in our roots!”
The incredible quality of the produce grown by the Hunters, whose business is called Huntapac Produce, has ensured that it goes from strength to strength as new generations take control. This is one family farm with serious staying power.
As Rachel explains, “It’s seen a king and a queen on the throne, the first organ transplant and the discovery of DNA. It’s survived the recession of the 1980s and the banking crisis of 2008. This has been solely down management by an extremely experienced family – one that really knows their carrots!”
In 2013, the Hunter family started to wonder if there was anything new they could do with all of the delicious root veggies that they were growing.
“The family wanted to try something new with its carrots and parsnips,” Rachel says, “and so Roots Vegetable Crisps, with a pinch of sea salt, were born.”
While these may be a relatively new venture, the Roots in April’s Bubble Box – a totally vegan-friendly mix of carrots, parsnips and beetroots sliced thin and cooked in pure sunflower oil – are just another way for the Hunter family to share their amazing produce with a new group of people. They’re incredibly proud of these delicious crisps, and write their family farm’s inspiring story on the back of every packet, alongside an old family photo of Bill Hunter, sitting proudly on his tractor in the 1960s.
It’s still family first at Huntapac, where a tight-knit team works together closely to make the best root veggie crisps in the world. And, with more than 70 years of experience, they’ve got plenty of knowledge to go around.
“There’s always a member of the Hunter family to draw experience from,” says Rachel. “The generations of the family working in the business today have grown up living and breathing it. It’s totally different from working in a large corporation – we aren’t a huge team, but we’re extremely close. It just works.”
And having so much history in one place also makes for some interesting anecdotes, especially where a certain car park is concerned.
“Being able to come into work and hear tales of how the first cauliflower patch is where our car park is now is so funny,” Rachel laughs. “It makes me proud to be part of a living, thriving family business where each generation leaves its own legacy.”
Here’s hoping these Roots – deep and delicious – go on and on.