Though their careers took them around the world, Mike and Colette Russel Smith had one place on their minds: the land where Mike’s family had been farming potatoes for generations. With Savoursmiths, they’ve brought their two worlds together, in a riot of amazing flavour. With combinations like Champagne & Chilli, Parmesan & Port and the delicious Rosemary & Truffle crisps in August’s Bubble Box, these are far from your average crisps!
Truffles, Champagne, Wagyu beef – during their time travelling the world for their jobs as a model and wealth manager, Colette and Mike Russel Smith were fortunate enough to try many of the world’s rarest delicacies.
But as their travelling days wound down, they found themselves drawn back to Mike’s family farm. There the Russel Smiths had been growing potatoes, sugar beets and all kinds of other goodies for generations, taking care to work the land sustainably and introduce modern technology whilst preserving traditional methods of working.
For Mike and Colette, who knew that they wanted to start a business together but had yet to settle on a firm idea, the fields before them seemed like a perfect way to bring their worlds together.
As Colette explains, “We’ve always loved to have a drink after work, and our snack of choice is always potato chips – we thought it would be nice to make some with the most luxurious ingredients.”
Mike and Colette had been lucky enough to eat at some of the world’s best restaurants, and their travels had introduced them to the finest flavours of world cuisine: from the most flavourful Wagyu beef to earthy truffles, searing serrano chili and, of course, the golden glimmer of Champagne.
“Mike and I both really like the finer things in life,” Colette says. “We wanted to translate onto the crisps what we are as people, using flavours that we loved.”
The result is Savoursmiths, a line of incredible crisps with outrageous flavours. And, unlike many crisps, everything that goes into this bag is all natural.
“Using natural ingredients was the most important thing,” Colette says. “Real, good quality ingredients. A lot of people are used to eating flavourings on their crisps, but our truffle and rosemary crisps, for example, have real pieces of black Italian summer truffle in them.”
Colette and Mike hit on the understated yet intoxicating blend of rosemary and white truffle through their experience of cooking at home. Colette says, “It’s always been one of my favourite combinations to cook with at home; we’ve always loved it. Some truffle crisps can be too intense, but the rosemary really tones it down.”
Sprinkled over the delicious potato crisps, painstakingly grown on Mike’s family farm and hand sliced and fried, this sophisticated flavour pairing makes for one spectacular bag of crisps.
“We love them with a glass of champagne – lots of bubbly!” laughs Colette. “We also love gin and tonics, or snacking on them when we’re on the go, with a Coke. We definitely prefer Champagne, though!”
Now stocked in Waitrose, Colette and Mike are excited to for the world to discover their amazing crisps, retailing for £2.39 online and in stores nationwide.
“We’re in the making people happy business – it’s great,” Colette smiles. “That’s the nicest and most exciting thing!”